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Blog Posts

How to best measure your social media success.

  Social media boasts a variety of metrics, some important, others not so… so how do you define what metrics truly matter? Vanity metrics are those which are based on the performance of your posts such as your likes, comments, shares – things that make you seem popular or viral.

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3 Simple Steps to Increase Visibility on Instagram.

2.4 billion is a pretty big number. This is the number of accounts that are currently on Instagram & 200 million is the number of times brands get searched daily. It’s no surprise that as an Author with a personal brand, you need something to help you stand out from

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