Author: Willow
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How to best measure your social media success.
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Social media boasts a variety of metrics, some important, others not so… so how do you define what metrics truly matter? Vanity metrics are those which are based on the performance of your posts such as your likes, comments, shares – things that make you seem popular or viral.…
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Scammer vs. Legit Business. How to know who’s really contacting you…
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With so much noise on social media, it’s easy to get lost in the messages and comments, making it harder to understand what is legit & what’s a scam. Authors, here’s a brief run-down on the red & green flags to look out for. So if you’re receiving messages from…
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3 Simple Steps to Increase Visibility on Instagram.
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2.4 billion is a pretty big number. This is the number of accounts that are currently on Instagram & 200 million is the number of times brands get searched daily. It’s no surprise that as an Author with a personal brand, you need something to help you stand out from…
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AI & Social Media, What is the Impact?
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With AI tools being more prevalent as time goes on, there is a lot of noise surrounding the ‘perks’ of AI and how it will ‘take jobs’. However, what if I told you that as an author you have nothing to worry about when it comes to AI & social…
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Your Social Media Strategy… Is It Important?
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Gone are the days of posting for the sake of it if you’re trying to grow your readership & brand. For authors, a well-crafted social media strategy is essential…
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Personal Branding Should Be On Your Mind, Here’s Why:
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The Importance of Personal Branding for Authors In today’s digital age, personal branding has become an essential tool for authors looking to distinguish themselves in a saturated market. Personal branding refers to the practice of individuals marketing themselves and their careers as brands. A well-defined personal brand can differentiate an…